Looking through the eyes of your customer

We are here to help you create memorable experiences

Whether you would like to design or improve the experience of your customers, your candidates, your patients, your employees, your suppliers or every other human being, we are ready for the challenge!

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HOW WE HELP

We bring you the “outside-in” perspective by looking through the eyes of your customers (or every other stakeholder you are interested in). By listening carefully to them, we identify their needs, motives and experiences.

Based on these insights we craft a memorable journey, innovation or insights driven strategy. Taking your organization by the hand to make sure a new way of acting is embedded.

HOW WE WORK

We work in close contact with client teams and use workshop formats to drive engagement and ensure project follow-through and execution.

We promise you no fluffy, or overly intellectual reports, but clear, actionable and real insights that will help you both on the short and the long term.

WHAT WE DO

EXPERIENCE JOURNEY

We help you map out and optimize the moments your customers* engage with your brand. Through in-dept interviews we identify how your customers experience every step in their journey.

Their end-to-end journey is not limited to your current touchpoints and is often most interesting on those moments where you are currently not in touch, but can make a difference for your customers.

Together with your team we develop new strategies to create a memorable experience for your customers.

*Or employees, candidates, patients, suppliers,...

INSIGHTS DRIVEN INNOVATION

We support your product development from scratch where co-creation with the customer is our main design principle.

By analyzing customer data and performing qualitative interviews we form a first view of what an innovation for your business could look like.

Together with your (tech) team we build a prototype to test with your customers. In the user test we collect feedback both on functionality as well as from a needs and experience point of view. Repeating this throughout the development process results in an innovation that customers love.

(CUSTOMER) STRATEGY

From our experience in both strategy consulting and customer insights, we facilitate strategy development projects and workshops.

We support you to develop customer insights based strategies, embrace customer-first decision making, prioritize strategic iniatives and enable focused execution.

OUR CLIENTS

OUR PROJECTS

"Working together with Studio CIX ensured that in 2 months we gained detailed insight into the experience of new clients who orient themselves and become clients with us. With the associative interview technique, it became immediately clear what is really important to our customers. The interview clips we watched really brought the customer experience to life within our team.

Anouk is not only knowledgeable, but also very nice to work with. She makes the insights and improvement potential very concrete, has examples from the interviews to illustrate the insights, and responds quickly and helpfully to questions.